4321-MARKET: Swiss-Korea Souvenir Shop
“4321-MARKET: SWISS–KOREA SOUVENIR MARKET” is a Christmas charity event with designer’s products organized by 4321kr. This year the market is to celebrate the 60th anniversary of diplomatic relations between Korea and Switzerland supported by the Embassy of Switzerland in Seoul. The theme of the market is “blooming friendship between Switzerland and Korea”.
20 designers created souvenirs for each other's country. 11 Swiss-based designers designed Korean souvenirs and 9 Korea-based designers designed Swiss souvenirs. All souvenirs can be purchased during the “4321-MARKET: SWISS–KOREA SOUVENIR MARKET” on December 9th, 2023 at Swiss Hanok(Swiss Embassy Seoul). All proceeds from the charity event will be donated to Eastern Social Welfare Society for the children's wellness.
Year: 2023
Type: Exhibition Design
Client: 4321-MARKET
Concept & Exhibition Design: Chelsea Jihong Park, Yesul Jang
Typography & Graphic: YMG Type Foundry
Photo: Benoît Ebener